We came upon the answer in the early 2000s.
That the most important things are your personal happiness, and the greatest number of your genes among the greatest number of organisms.
Aside from genetic propagation and your own feelings, there is nothing, and there should be nothing. Let's begin at a familiar place; the postmodernism concept of moral relativism.
There's no objective good or evil, what makes one person happy might make another feel miserable, what one believes to he right may be wrong in the eyes of another, and there is no universal standard for conclusively settling this debate.
From that we arrive only at paralysis, while the dumbass liberal cucks are told that the resolution is to judge others by their own standards, that just means saying that your own feelings and opinions are worth less.
I'd say the opposite, to put your own feelings and opinions before all others, and embrace the conflict that inevitably emerges from this, where the strong and willful prevail while those who are comparatively lacking in merit suffer their defeat. We must all strive for our own desires and pursue our own happiness, only in that way can the world evolve properly.
There is nothing more important than your own feels, the only thing you know to exist is the part of your mind that receives the experiences of thinking and feeling, the only thing you know to possess a mind at all is yourself. The feelings of others should not matter to you except insofar as the impact of the way you perceive them as feeling would affect your own feelings. (We care about the perceived feelings of others only because pur own feelings are affected by them).
This is by the virtue of them not being you, When someone else eats, you do not taste it nor do you feel your hunger satiated. It is only by yourself eating that you get to have the experience of eating.
The cucks of the right will want to posit some objective standard, they will simply assert some set of rules, typically their pet religious beleifs, but this will just circle us back to where our problems began: with the philosophers of the enlightenment period.
Normative morality is a fatal weakness to any civilization since it is inherently opposed to the things that I think of as being the strengths we need to prosper. We need the things we were taught to perceive as being "bad" since we were young - selfishness, myopia, hypocrisy, supremacy, etc.
Our values should be the inversion of the values of our society, we must call what they consider evil our good, and what they consider to be good we must call evil. We must become villains unironically. Embrace your inner edgelord, but temper it with your enhanced ability to reason. Strike against the boring madness of this world with your own more exciting brand of insanity.
I advocate for ethical egoism, where your only moral guidance comes from your own heart, it dates back to protagoras, so anyone crediting desade or stirner with the elaboration on these ideals is merely giving credit to those who came much later.
Organization among egoists emerges only from shared interests and common goals, which could be something as simple as doing it for the lulz, personal amusement is as good as any other motivation. The reality of human behavior is that we are all just monkeys on juice, our brains produce one set of drugs that make us feel good, and another set of drugs that make us feel bad.
The motivation for anything people say or do exists in these drugs, the brief high of happiness, the brief low of misery, and the lasting conditions of desiring what we expect to bring us joy, and fearing what we expect would become our sadness.
Typically the things that make us happy are associated with our survival and procreation, the things that make us sad are associated with factors that could contribute to dying or being the last of your bloodline.
We as a society attach arbitrary values to the different proxies we use in pursuit of our highs or avoidance of our lows, or the means we use to pursue these proxies.love, wealth, glory, or the validation of ourselves as being the kinds of people most societies would feel positively towards ("that we are good people" = that we posses qualities or perform deeds that others would like us for).
We need to go back to that self serving mindset we had in our youths. We didn't give a fuck about anything except for how it impacted our personal experience of our lives. We were unpredictable, lacking any sense of restraint, guilt, or shame. We were freer then. The worst chains are the ones you are manipulated into placing yourself into.
Look to the most powerful, most successful people in the world, and learn from their examples, emulate their methods and mentalities to acheive similar results.