>>22761
>I really don't get why these companies just tell creators to come up with some new series that doesn't always involve with superhero and crossovers.
They do, and sometimes they're successful, but the companies think too short term, and are currently still stuck in a system where their products are sold almost exclusively at specialty shops, which means their only audience is dyed in the wool autists who are addicted to collecting the things they've already been collecting. If they could break out of the specialty shops and sell more at other places, like grocery stores (like Archie Comics still does, and is on a whole other level of sales because of it), or anywhere else that sells books, they could get a bigger audience. However, selling in places that sell regular books would mean largely changing their entire model, because their main model is still about selling magazines. Because that's what comics are, magazines. The collections, or the original graphic novels, are more like novels, and would be more enticing to more people, and are current sold at far more outlets (like regular bookstores, at least), but they aren't the primary product the company relies on. For some reason, they still rely on the magazines, even though that entire industry is dying harder than the regular print industry, which is also dying.
Marvel and DC both say they want to reach new audiences, but they do it by making SJW shit with the same business model, instead of making normalfag shit with a business model that would actually allow them to sell to normalfags. They need to ditch the magazine format and switch fully to graphic novels, and ensure those graphic novels are sold in stores that people actually go to, like regular novels are. Every Wal-Mart has a section with a bunch of shit novels that nobody cares about. Every Wal-Mart sells cheap little collections of Archie Comics by the checkout. Either of these would be smart options for Marvel and DC, but they don't do them. Their focus on selling collections and graphic novels has increased exponentially in the last 20 years, but you still won't find them at Wal-Mart. You'll still only find them at bookstores, which are a dying market, just one that is dying slightly slower than comic stores (even though everyone has been talking for decades about how bookstores are basically zombies at this point). For a long time it was because they were distributed by a monopoly, Diamond Comics Distributors, who were benefiting by only distributing to specialty shops. Both Marvel and DC have ditched Diamond due to the Wuhan Virus fucking up everything, so now they would have the opportunity to change things, but they're not doing it.
Additionally, both Marvel and DC have tried to push for online distribution, which is obviously the future since both magazines and regular print book sales are dying. Yes, physical novels will never go away completely, but it is not at all the same market it used to be. It's essentially a collector's market at this point, and it will increasingly go more in that direction over time. So Marvel and DC setting up online distribution is a smart move, but they do it wrong. Usually they expect you to buy individual issues, even though individual issues can almost never be enjoyed on their own anymore. They have also had subscription services, but for some reason, they were never comprehensive, and just had random smatterings of issues from across their publication history, even though there is no reason they could not just upload every comic they ever made. Obviously, one big reason people would want a subscription service is because it would be the easiest way to read every single issue and see the entire story, but instead, they find that as they make their way through their Spider-Man marathon, suddenly 50 issues in a row are missing. It's like if Netflix was just missing random episodes of Breaking Bad, and then wondered why people weren't watching it.
Additionally, since comics are so fucking autistic, a good subscription service would need very good ways to sort things. Just sorting by series isn't enough, because they cross over all the time, and if you only read Amazing Spider-Man and not Spectacular Spider-Man, you're missing half the story. Actually there is usually at least three Spider-Man series since the '70s, and tons of other crossovers, so you're missing a lot more. Again, it's like if you were watching Breaking Bad, but there was a different show called Breaking Good that was about Malcolm's dad doing good things instead of bad things, but they happened at the same time and the same universe and were about the same character, but Netflix doesn't tell you the order to watch the episodes in relation to each other, it just has the two shows listed separately, and expects you to figure it out. A lot of people won't bother with that shit. For comics, they'd need a very good interface with the ability to sort by publication date, by characters that appear, and probably even by story arc, as well as the obvious things like by writer and artist. Now, this all seems simple, but again, just look at how bad Netflix's sorting is. Marvel and DC's subscription services were even worse. Then they wonder why people don't use them.
All of the above things are required to get casuals interested. Casuals are interested in superhero stuff, so they would come for that, but they may also be interested in non-superhero stuff. The current comics market is made of dyed in the wool autists who are not nearly as interested in stuff that is unrelated to the stuff they've been collecting since the '80s. There are a lot of non-superhero comics published, and many are well liked, but their sales are not even comparable. And now they're even more likely to be SJW trash than superhero comics are, so that's not bringing in any more normalfags either. They need to sell comics in ways that normalfags might actually buy them, and then they can start selling comics that might appeal to people other than turboautists.